We build and run executive brands for founders, leaders and creators. Not advice and not a course. The positioning, the writing, the channels and the conversations that follow, handled by the people whose names are on this site.
These are not six separate productions. The positioning is done once, every channel draws on it, and what one channel learns feeds the rest. LinkedIn is where nearly every engagement starts, because that is where your buyers already are.
The foundation every channel draws on. Interviews and research surface the ideas, stories, experience and category positions you can credibly own, and your digital twin keeps that thinking in front of everyone who works on your account.
The primary channel, run end to end: strategy, content engineering, publishing, daily engagement and community management, aimed at the people who can move your business forward.
Your ideas on camera, cut for the feeds your buyers actually scroll. Video carries the same positioning as your writing, not a separate message from a separate production shop.
A longer room for the same argument, as your own show or a run of guest appearances. Every episode feeds clips, posts and newsletter material back into the system.
The audience you own outright. A newsletter written in your voice on the same engine, deepening the relationships the other channels start.
The company-wide extension. Selected employees develop credible voices of their own, so the company's story reaches further than one profile.
Explore the full program →Six month minimum. No setup fee and no onboarding fee. Executive positioning, your digital twin, and LinkedIn run end to end: strategy, content engineering and community management, by the founders.
Everything in fully managed, plus an executive newsletter written and run on the same engine. All in, on the same six month minimum.
Short-form video, podcast production and employee advocacy are scoped to the team and the ambition, then added to the core engagement. Apply, tell us what you want to build, and we will price the whole system.
Each of these has its own page, written for that person rather than for everyone.
We build and run executive brands end to end. That starts with positioning and LinkedIn, then extends across short-form video, podcasts, newsletters and employee advocacy as one connected system, built on a private digital twin of how you think.
$5,500 a month on a six month minimum for the fully managed core: executive positioning, your digital twin, and LinkedIn run end to end. There is no setup fee and no onboarding fee. Adding a newsletter takes it to $8,500 a month all in. Video, podcast and employee advocacy programs are scoped on top of the core.
Because a month is not long enough to tell whether the work is landing. Audience compounding is slow at the start and steep later, and the six month floor exists so the strategy gets judged on results rather than on the first four posts.
No. Almost every client starts with LinkedIn, because that is where their buyers already are. Short-form video, podcasts and newsletters extend the same strategy once the foundation is working, and each channel feeds the others.
As you. The digital twin is built from your own material, and the whole method rests on studying why you hold a position rather than only what the position is.
Yes. The employee advocacy program extends the same method to selected employees, so the company's reach stops depending on one profile. It has its own page with the full detail.
Jenny Stojkovic leads executive positioning and creator strategy, Zoli Honig leads content strategy and creative operations, and Pav Stojkovic leads operations and the technology behind the twins. Every client team is run by the three of them.