This applies to everything on this site and to everything we write on behalf of a client. It is short because the rules are few and we actually follow them.
Last updated 2026-08-24
Every post on this blog carries a byline and nothing is published anonymously. Where a piece is one person's work it is bylined to them and links to their profile. Where it is the house view it is bylined to Gemela Media and links to the team. Jenny Stojkovic, Zoli Honig and Pav Stojkovic are real people with profiles you can check, and every byline resolves to one of them or to the company they run.
Client work is different in one respect and one only: the client's name is on it, because it is their argument. We build the reasoning with them and they approve every word before it publishes.
Nothing reaches a feed without a human reading it in full. For client work the client is the last reader, always, and their approval is the gate. Where a post relies on a claim about how the platform behaves, we say what we have observed across the accounts we run rather than asserting a ranking rule nobody outside LinkedIn can see. That constraint is why you will not find algorithm hacks on this blog.
If something here is wrong we will change it, and where the correction is substantive we will mark it on the page with the date rather than editing quietly. Write to hello@gemelamedia.com and it will reach one of the three of us.
Posts carry the date they were published and, where they have been revised, the date they were last updated. A page that has not changed does not get its date refreshed to look current.