What we learn running LinkedIn for founders and executives every week. No algorithm hacks, because nobody has the algorithm.
Both roads arrive at the same place. The argument is about how long it takes to get there, and what happens the week your writer leaves.
Nobody lands on your profile by accident. They arrive with a question already in mind, and the top of the page either answers it or it does not.
Almost nobody has a content problem. They have a first-two-lines problem, and it is costing them the other nine hundred words.