Nonprofit leaders

Your funders are on LinkedIn. Your mission is not.

Nonprofit leaders are the most under-published people on the platform.Not because the story is weak, but because telling it feels like time stolen from the work.

The problem

Funders give to people, and the org account is not a person.

Development runs on relationships that start long before an ask. A funder who has read you for eight months takes the meeting differently to one who received a cold email. The organisation posts. That is not the same as the leader having a voice, and funders give to people.

What changes

What the relationship looks like before the ask.

The leader's voice, not the org account

Your organisation's page reaches people who already follow you. Your personal account reaches their networks. We build the second one, in your voice, without competing with your comms team.

Written for the people who fund you

Program officers, family offices and board prospects read differently to donors on a mailing list. The targeting and the writing both assume that reader.

The ask gets easier

By the time you are in the room, they know the work, the numbers and how you think about the problem. You are not spending the first twenty minutes explaining.

The thing you are actually thinking

“Is this a good use of restricted money?”

Fair question, and worth answering with a number rather than a feeling. If a presence that reaches funders moves one gift, it has paid for itself several times. If it does not, six months is a short enough commitment to find out honestly. We would rather you measure it than take it on faith.

The engagement

What six months costs, and what it has to move.

Humans decide what you say and humans write every word. Your digital twin is a private model of how you think, built from your own material. It sits in the middle to make expert writers sound like you on day one instead of month six, and at the end as the check that nothing ships sounding like anyone else. The twin never writes and it never publishes.

$5,500 a month on a six month minimum. No setup fee and no onboarding fee. Rebuilding your profile and building your twin happen inside month one, not on top of it.

Before you spend a restricted dollar on this, read how the reach works: why your LinkedIn posts get no reach.

Questions

What boards and development teams ask first.

Can this run alongside our communications team?+

Yes, and it usually should. They own the organisation's voice. We build the leader's. The two point at different audiences and the overlap is a calendar, not a conflict.

What if our board is cautious about public posting?+

Then the approval step is doing its job. Nothing goes live without you, and if your board wants a second reviewer in the loop we build that into the queue.

Do you work with faith based and advocacy organisations?+

Yes. What matters is that you have a real point of view and someone willing to sign their name to it.

Next steps.

Send us your LinkedIn. We will come back with a read on your last twelve months and where the reach is leaking. No call required to get it.

Apply

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